Identity applications- Website

Identity applications: Print based

Final identity

Why the selected logo?

The identity, as chosen by the client, is a visual extension of Dipali Kreations’ belief and Dipali Kothari’s conscious effort in “traditionally moving ahead with time.” The logo, based on the concept of “reflection” has been taken forward as an identity for Dipali Kreations. Dipali Kothari justifies this choice of identity based on the perception of Dipali Kreations amongst its customers. Dipali feels this identity would be most suitable for the wide variety and the flexible range of products that she offers.

Modifications: The modifications in the identity were done on realizing the need to give a more light and friendly feel to the logo by altering the colours and placement of the type in accordance with the visual element. The colours by choice, were modified to meet the needs of the client and also to blend well the

overall feel of the identity.

Business Propositions through various mediums

Identity

Conceptualization

Positioning

I took reference from two design processes followed during two different courses: Business of Design at Idiom and User Experience Design with Shiva.