Identity applications: Print based

Final identity

Why the selected logo?

The identity, as chosen by the client, is a visual extension of Dipali Kreations’ belief and Dipali Kothari’s conscious effort in “traditionally moving ahead with time.” The logo, based on the concept of “reflection” has been taken forward as an identity for Dipali Kreations. Dipali Kothari justifies this choice of identity based on the perception of Dipali Kreations amongst its customers. Dipali feels this identity would be most suitable for the wide variety and the flexible range of products that she offers.

Modifications: The modifications in the identity were done on realizing the need to give a more light and friendly feel to the logo by altering the colours and placement of the type in accordance with the visual element. The colours by choice, were modified to meet the needs of the client and also to blend well the

overall feel of the identity.

Business Propositions through various mediums

Identity

Conceptualization

Positioning

I took reference from two design processes followed during two different courses: Business of Design at Idiom and User Experience Design with Shiva.

Business at Dipali Kreations

Competitors

About Dipali Kreations: it's philosophy, customers and products

Wally Olins has been of great help through out the project and his book, the Brand Handbook has been like a guide which I have used at all the stages of the project along with a few other methods to understand the company, its work, its people and the various logistics that make it unique from other similar set-ups. Taking inspiration from the method mentioned in the book plus browsing through documents and articles on branding by Harvard business school, I have clearly charted out each and every phase of the project. It begins with understanding the philosophy of the company.

The philosophy took me to the next step of understand what the company actually does- it's products. Understanding the wide product range fed into the process of designing and crafting each of these products which further propelled me towards the team, including the customers, thereby completing the entire circle.

About the Products

How Dipali Interacts with her customers:

Customer division:

Customer Profiles:

Mapping the interaction between various members of Dipali Kreations.