Wally Olins has been of great help through out the project and his book, the Brand Handbook has been like a guide which I have used at all the stages of the project along with a few other methods to understand the company, its work, its people and the various logistics that make it unique from other similar set-ups. Taking inspiration from the method mentioned in the book plus browsing through documents and articles on branding by Harvard business school, I have clearly charted out each and every phase of the project. It begins with understanding the philosophy of the company.
The philosophy took me to the next step of understand what the company actually does- it's products. Understanding the wide product range fed into the process of designing and crafting each of these products which further propelled me towards the team, including the customers, thereby completing the entire circle.
About the Products
How Dipali Interacts with her customers:
Customer division:
Customer Profiles:
Mapping the interaction between various members of Dipali Kreations.
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